Typography is a critical part of branding which should not be taken lightly. Just like the logo and color scheme, font style has also a large influence to your brand identity and you want to choose something that will resonate with your target audience.
You may find an inspiration on a website or on a printed design, but how will you know what font was being used out of hundred of typefaces that you see every day? contact the website owner? what if it’s a photo without any contact details?
Fortunately, there are a bunch of online tools that can help you identify the exact font or a similar looking font so that you can purchase or download for free depending on the license available for that specific font.
Find any font from an image
Out of the several tools that I personally tried, WhatTheFont by MyFonts.com is my favorite as it has high accuracy when analysing and searching for the exact font that you are looking for. Although there are times that It can’t exactly identify the same font that you have used, but it would give a list of suggested similar looking fonts as an alternative.
To use this font identifying tool, you just need to upload the photo and it’s algorithm will scan and analyse the text in the photo and it will give you a list of suggested fonts. You can click the show more results button if the first 10 results didn’t give you a good match.
Here’s one of the logo that I have designed and it was able to detect the exact typeface.
Here’s the canvass of the photo editing tool where it shows the font style used for the text.
While on this second example, a similar font was suggested as it was not able to identify the exact font style that I have used.
Now that you know what is the name of the typeface or font that was used in an image? what’s next? I suggest that you browse these list of websites where you can download free fonts. If you can’t find it on the list, then you don’t have any choice but to purchase a licensed font. Purchasing font license will definitely help the creators of the font and also you will be able to use it for commercial purposes.