Fujifilm USA has announced its latest addition to their top-selling range of Z-series digital cameras, the Fuji FinePix Z37. This latest gadget has a 10-megapixel sensor, a 3x optical zoom lens, a 2.7-inch LCD screen, a dedicated One Touch Movie button and a 30 FPS VGA movie mode. Available in a choice of blue, green or violet, the Fujifilm Z37 is able to match anyone’s style and personality. The Z37 also has sensitivity to ISO 1600 for low light photos, Face Detection with automatic redeye removal and Fujifilm’s new SR Auto mode, which evaluates a scene and chooses the best of six scene modes. The Fujifilm FinePix Z37 will debut in August 2009 at a retail price of $149.95.