Sony has launched its latest technology, dubbed as Alpha DSLR-A380. This new model of DSLR camera features a powerful BIONZ processor for faster responses, a 14.2 megapixels camera under its 2.7-inch LCD screen that can be tilted up or down over an extended angle range, increasing options for comfortable shooting in any position. This compact camera is smaller and easier to use than newbies might expect a DSLR to be while still offering excellent colors and backlight correction. Other specification includes accurate autofocus, Quick AF Live View for responsive ‘freestyle’ shooting, new on-screen Help Guide and Graphic Display to help you capture the images you wanted, new self-timer drive mode grabs a quick burst of 3 or 5 frames. This series of camera has really improved a lot, because now its imaging quality is superb, thanks to the APS-C sized CCD sensor working in harmony with the BIONZ image processing engine technology found on other a cameras.